Clients

Hi, I’m Troy Samuel Logan!

I help purpose-driven organizations and professionals lead with clarity, evidence, and impact—across sectors, systems, and strategy.

Building Legacy at the Intersection of Strategy, Social Impact, and Technology.

What I Do

Through a blend of data-driven insight and cultural storytelling, I work with clients to align strategies, activate change, and deliver measurable outcomes.

Whether you’re navigating growth, launching initiatives, or refining your vision — I help you move with purpose.

Who I Work With

I collaborate with mission-driven individuals and organizations across industries, including:

Creative Branding & Design Services

Brand Strategy

Set your business up for long-term success with a brand strategy & voice that will bring your competitive positioning to life.

Branding & Rebranding
Brand Naming & Taglines
Positioning & Messaging
Brand Story & Purpose

Brand Design

Maintain a cohesive identity with a brand system. Establish your logos, fonts, colors and more, for consistency and unity.

Logo Design
Brand Identity Design
Brand Style Guides
Branded Touch Points

Brand Growth

Tell your brand’s story while maximizing leads, with custom designed solutions that will out-perform your competition!

Website Design
Packaging Design
Digital Marketing
Copywriting
Brand Management

Why Work With Me?

Proven results, data-driven strategy, and a holistic approach that aligns performance with purpose.

Newsletter PDFs

MILLENNIALS

MILLENNIALS” by Troy Samuel Logan is a strategic guide that bridges generational gaps in nonprofit, corporate, and government workplaces by unpacking Millennial values, debunking myths, and promoting diversity, inclusion, and innovation for sustainable leadership.

ChatGPT REAVEALED

ChatGPT Revealed by Troy Samuel Logan is a practical and comprehensive guide that demystifies how ChatGPT and AI-powered conversations work, empowering both beginners and experts to harness its transformative potential across industries and everyday life.

Our Books

KIDDIES PARADE

A little boy and his friends encourage each other to try the summer tradition known as kiddies parade.

Summer is here, and we are ready for the KIDDIES PARADE.
That is, until we question if we can carry on tradition.
What will encourage everyone to participate in the KIDDIES PARADE?

Mindful Masquerade

MINDFUL MASQUERADE assembles a series of fascinating and cheerful elements of revelry and is a festival of our imaginative world of bacchanal. From the jovial junkanoo to the magical moko jumbie, the flamboyant fancy sailor to the fascinating frontline costume, the revellers fete, jump, dance, and play mas along the parade route of pages in the book. Make the illustrations your own creations. Accentuate the costumes, bring to life the designs, and free your mind.

Case Studies

Testimonials

"Troy has a unique ability to see the bigger picture while guiding you through the finer details. His strategic insight helped our team reimagine how we lead, collaborate, and deliver impact. Working with him was a transformational experience for our entire organization."

"Troy doesn’t just show up—he shows up with purpose. His mentorship, programming design, and advocacy work helped our organization create safer pathways for youth transitioning out of care. He's a trusted advisor who always leads with integrity."

"As an entrepreneur struggling to define my brand, Troy helped me find clarity and confidence. His storytelling process helped me connect with my audience and scale my services. I finally feel seen, and my business has never been more aligned."

"We invited Troy to speak at our annual summit, and his message resonated deeply with our attendees. He brought energy, insight, and compassion—and left our team inspired and ready to lead differently."

"Troy helped us leverage data in ways we hadn’t considered before. From AI applications to digital transformation strategies, he made complex topics accessible and actionable. He’s not just a consultant—he’s a game-changer."

News insight

Blogs

Reimagining the Future with Data Psy Ants: AI, Results, and Human-Centered Innovation

Thesis At the heart of Data Psy Ants is a bold thesis: Artificial intelligence should not just be a tool for the privileged few—it should be a partner in achieving…

Blogs

Purpose-Driven in a Data-Driven World: Why Meaning Still Matters in the Age of AI

I never wore a hoodie to work. I didn’t spend nights coding or scaling a startup in Silicon Valley. But I’ve always been close to tech — even if I…

Blogs